High-perfomarce composite staircase, 2003. The DNA Staircase bridges product design and architecture, demonstrating its designer’s philosophy towards the coalition of beauty and logic, as inspired by natural forms. Made using the process of bladder moulding – a contemporary technology developed in the field of high-performance, composite material component manufacture – DNA is the first project to be both designed and produced by Ross Lovegrove. It is made from a combination of fibreglass and unidirectional carbon, endowing the piece with enormous structural integrity and resilience. It achieves much through its minimalism with form, material and technology working in unison, not unlike the structure of bone, it is informed with evolutionary purpose by Lovegrove’s origination of Organic Essentialism.